Town Hall Roundtable: Membership Growth & Retention
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This event takes place from 3:00 pm ET - 4:00 pm ET.
Membership growth and retention is one of the most important facets of the management of a membership association.
During our hour together we will:
- Briefly explore ideas related to welcoming new members and address why a warmly-welcomed new member is so important to retention
- Discuss recruitment campaigns and how they can be tailored to younger membership prospects
- Outline strategies for following up with unpaid members or those who may have lapsed
- Dig into the “happy member” concept and discuss why these individuals are more likely to remain members