Town Hall Roundtable: Membership Growth & Retention

Date: Tuesday, October 19, 2021
Time: 3:00pm - 4:00pm
Location: Zoom

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This event takes place from 3:00 pm ET - 4:00 pm ET.

Membership growth and retention is one of the most important facets of the management of a membership association.   

During our hour together we will:

  • Briefly explore ideas related to welcoming new members and address why a warmly-welcomed new member is so important to retention
  • Discuss recruitment campaigns and how they can be tailored to younger membership prospects
  • Outline strategies for following up with unpaid members or those who may have lapsed
  • Dig into the “happy member” concept and discuss why these individuals are more likely to remain members


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