Roundtable: Imagining Your Council Post-COVID
Strategies for Sustaining Membership and Engaging Members in New and Different Ways

Date: Friday, April 22, 2022
Time: 1:00pm - 2:00pm

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This event takes place from 1:00 pm ET - 2:00 pm ET

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Associations have now learned that what has worked in the past is not likely going to continue to work in the future.  We're competing for the time of our members differently and, as a result, some organizations are now beginning to see less engaged members and sometimes a shrinking membership number.  Also, as COVID continues, some members are less likely to continue to participate in meetings and events, even if they are choosing to maintain membership.
 
Join us for this timely and topical event to dive into strategies to address two very specific challenges:
  • Declining membership as COVID continues (even after many councils successfully maintained for the first two years of the pandemic)
  • Membership engagement during- and post-COVID
This event will be facilitated by Laura B. Kiick, CRPC®, CFP®, Vice President of the Estate Planning Council of Cleveland, and Lauren Smigelski, the council's executive.
 
Please help us prepare for this session by providing responses to the questions asked at the time of registration.

Self-Care for Your Estate Planning Council, Our 2022 Theme

Wikipedia defines self-care as "the process of taking care of oneself with behaviors that promote health and active management of illness when it occurs..."  We believe this concept also applies to your estate planning council during these changing and challenging times.  Council self-care looks like:

  • Continuing to be active, even if things are not the same as they once were
  • ​Meeting your members where they are while finding a good balance related to the council's activities
  • Nurturing a healthy and engaged membership in spite of challenges brought about by the pandemic
  • Actively governing and managing the council both internally among the board and externally with members and the greater community of estate planning professionals
  • Being creative and trying new things:  meeting time or type; communication schedule; social media
  • Recognizing that things may not return to "normal" for some time
     

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