Roundtable: Effective Budgeting and the Importance of Sponsorship Revenue
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This event takes place from 3:00 pm ET - 4:00 pm ET
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An association’s budget outlines reasonable projected income and expenses over a specific time period, serves as a spending plan, helps track cash flow, and guides a board toward aligning spending with goals, avoiding deficits, and planning for the future. A budget is arguably one of the most important documents an association can have.
Sponsorship revenue is a crucial part of an association’s income and is often the largest source of non-dues revenue. A sponsorship program supports the council’s activities, helps build and expand strategic relationships, diversifies funding sources, and adds the credibility of your partners to your association. In return, sponsors display their generosity and increase brand awareness. In today’s world of increasing expenses, it’s more important than ever to have a sponsorship program in place.
Attend this event to:
- Address a standard budgeting timeline
- Review typical income and expense classifications
- Discuss best practices related to monitoring the budget and reporting to the board of directors
- How to predict the financial outcome of a year
- Learn from other councils about their sponsorship programs
- Get creative with regard to sponsorship opportunities