Membership Matters: An Open Discussion

Date: Tuesday, July 28, 2026
Time: 4:00pm - 5:00pm
Location: Zoom Meeting

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This event takes place from 4:00 pm ET - 5:00 pm ET.

Membership can make or break an association. Simply put, without members, there is no council.

This interactive 60-minute session takes a thoughtful, strategic look at the full membership lifecycle... from recruitment to retention to re-engagement. Together, we’ll explore practical ideas, candid challenges, and proven approaches to strengthening your council’s membership foundation.

Topics will include:

  • Defining your council’s membership philosophy and setting clear expectations

  • Creating meaningful onboarding experiences and why a strong welcome drives long-term retention

  • Designing recruitment campaigns that resonate with members and prospective members

  • Keeping seasoned members active, valued, and engaged

  • Effective strategies for following up with unpaid or lapsed members

  • Ensuring members feel heard — and building feedback into your council culture

Participants will leave with actionable ideas to enhance member satisfaction, strengthen engagement, and support sustainable growth.

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