Membership Matters: An Open Discussion
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This event takes place from 4:00 pm ET - 5:00 pm ET.
Membership can make or break an association. Simply put, without members, there is no council.
This interactive 60-minute session takes a thoughtful, strategic look at the full membership lifecycle... from recruitment to retention to re-engagement. Together, we’ll explore practical ideas, candid challenges, and proven approaches to strengthening your council’s membership foundation.
Topics will include:
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Defining your council’s membership philosophy and setting clear expectations
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Creating meaningful onboarding experiences and why a strong welcome drives long-term retention
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Designing recruitment campaigns that resonate with members and prospective members
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Keeping seasoned members active, valued, and engaged
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Effective strategies for following up with unpaid or lapsed members
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Ensuring members feel heard — and building feedback into your council culture
Participants will leave with actionable ideas to enhance member satisfaction, strengthen engagement, and support sustainable growth.
